Marketing Certifications perfect for crushing SEO
- Nate Bellamy
- Apr 2, 2023
- 4 min read
Started from the bottom, and now we're here… at the top of the search results!
SEO has become essential to any successful marketing strategy in today's digital world. However, with search engines constantly evolving and competition for online visibility increasing, marketers need to stay ahead of the game.
So, buckle up and get ready to discover the certifications that will propel your SEO efforts to new heights!
Top 5 SEO Certifications YOU NEED NOW!
Here are the 5 best SEO certifications to get you started:
You can't ignore the big dog in the house, Google. So Google provides a free online training course to help you get a jump-start on what is inside the world of digital marketing, including SEO.
Google is one of the top advertising platforms for companies which means if you want a piece of the marketing pie, you have to learn how to use Google to your advantage.
Who better to learn it from other than the Google team itself.
Google Digital Garage was created with you in mind by using videos, quizzes, and self-paced learning.
If you want to get a beginner's look at SEO using Google, this Certification is for you!
Price: FREE
Duration: 49 minutes
Instead of getting stuck in traffic, generate more traffic on Google using Semrush!
Expand your marketing knowledge with advertising essentials. Microsoft provides insight on how to step into the water and learn how to benefit your clients properly.
Like Hubspot, Semrush offers marketing tools for companies seeking to organize their analytics and get measurable results. In addition, Semrush offers its software and an academy for learning how to utilize marketing tools such as SEO and analytics.
This course outlines the basic fundamentals of using search engine optimization to rank on Google and increase website traffic.
Learn directly from Brian Dean, an SEO expert, what SEO can do for your marketing and increase traffic.
Price: FREE
Duration: 1 Hour
Looking for an SEO course that's easy to follow? Yoast is the butter to your toast!
Yoast is a company that provides SEO plugins for popular web development platforms such as WordPress and Squarespace.
This FREE course provides training and understanding of basic and step-by-step plans on building your SEO into your website and understanding each practice.
Yoast Academy also offers a premium library of courses for $99 if you are interested and take your knowledge of SEO to the next step.
The free certification course offers beginner training for WordPress SEO implementation and the basics of structured data and SEO. In addition, the course includes webinars and even how to edit your WordPress site, making it easy to follow for new marketers.
Learn SEO from experts to become an expert using Yoast!
Price: FREE (Optional $99 Premium Course Library)
Duration: User paced
Hubspot is the jackpot! Marketing professionals everywhere are utilizing the Hubspot software to boost their SEO ranking. So, if you hop on this trend, be prepared to take off.
Hubspot provides a library with courses perfect for beginners, including an SEO breakdown course.
I've chosen the best course to start with to ensure you know what steps to take next with optimizing search results; it's called Hubspot Academy SEO.
Hubspot also has SEO 2, SEO Basics, SEO Reporting, and more to grow your knowledge and expertise in understanding how to optimize your marketing search results.
Are you ready to cruise to the top using Hubspot? Once you finish the SEO certification course, explore the SEO courses they offer that last anywhere from 30 minutes to 4 hours!
Are there really any excuses to get ranked after hearing that?
Price: FREE
Duration: 4 hours
Forget the basics… get ready to master SEO!
UC Davis presents an SEO Specialization course like an actual college course. The course includes projects, collaborative assignments, and building an SEO implementation plan.
This course will set you up to use SEO in your business and learn how to successfully communicate the process to clients and team members to drive results on a grander scale.
Fundamental world skills and understanding theories? How could it get any better than that?
Price: FREE enrollment (Financial Aid is Available for full Certification)
Duration: 5-6 Months
BONUS COURSE! It's not SEO, but Google Analytics 4 is a new tool by Google that you need to know!
To understand SEO, you have to understand what it can do for you, which means being able to see the results it brings in. Google Analytics does just that!
Learning how to understand the analytics behind your website and where your traffic is coming from works directly with search engine optimization.
Grow your analytics and SEO understanding with Google Analytics 4 course by Google!
Price: FREE
Duration: 49 minutes
The more certified you are, the better you can help your new clients!
Read our weekly Your Marketing Certifications blog post about marketing certifications that fit you! Then, learn to market the best way.
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