Enroll in these 5 Marketing Certifications Now
- Nate Bellamy
- Feb 3, 2023
- 3 min read
The marketing industry is growing rapidly, and you have a chance to get in on it.
With the rise of marketing demands, employers are looking for strong candidates to join
their team, and that can be you. So if you're ready to take the next step in marketing,
you're in the right place!
Whether you have experience or a strong interest in the industry, tools and certifications
can help you stand out amongst other marketing professionals.
Check out the top five marketing certifications you need to grow as a marketing
professional below.
Top 5 Marketing Certifications YOU NEED NOW!
Here are the 5 best marketing certifications to get you started:
Certification #1: Google Digital Garage: Fundamentals of Digital Marketing
You can't ignore the big dog in the house, Google. Google provides a free online
training course to help you get a jump-start on what is inside the world of digital
marketing.
Google is one of the top advertising platforms for companies which means if you want a
piece of the marketing pie, you have to learn how to use Google to your advantage.
Who better to learn it from other than the Google team itself.
Google Digital Garage was created with you in mind by using videos, quizzes, and
self-paced learning.
If you're looking to get a beginner's look at digital marketing, this Certification is for you!
Price: FREE
Duration: 40 hours
Microsoft Advertising Certifications
Warning: This Certification is gold!
Expand your marketing knowledge with advertising essentials. Microsoft provides
insight on how to step into the water and learn how to benefit your clients properly.
Microsoft is another big name when considering online applications. Understanding how
you can optimize the advertising ecosystem, including the Microsoft Advertising
Platform, will set you apart from other professionals in a breeze.
There's no surprise Microsoft has a robust three-step process for becoming the next big
certified professional!
The course is split into three learning paths:
1. Search Advertising
2. Native & Display Advertising
3. Shopping Advertising
Additional Paths (Optional):
1. Digital Advertising Fundamentals
2. Marketing with a Purpose
Launch your journey down the Microsoft river to find a flexible and informative
certification perfect for beginners!
Price: Free
Duration: 12-13 hours
Exam: One exam per learning path (3 total)
*Must have an 80% or more to pass*
American Marketing Association: Digital Marketing Pro
Digital Marketing Pro is the industry standard for marketing certifications.
The American Marketing Association is the most influential marketing group created for
professionals in the marketing industry. Their certification is filled with high-performance
courses designed to take you to the next level.
The AMA has paired with the Digital Marketing Institute to provide a well-rounded
course with detailed content and even networking with other professionals.
This certification course does come at a heavy price but will launch you past other
candidates because of the sophistication of the course. For example, 38% of course
graduates say they got a new role in digital marketing or changed their career path!
Are you feeling like a marketing guru yet? If not, take this marketing certification and
come back.
Price: $1,955 (Payment Plans Available)
Duration: 30 hours
Hubspot Academy: Contextual Marketing
Hubspot is the jackpot! Marketing professionals everywhere are utilizing the Hubspot
software to boost their marketing reach. So, if you hop on this trend, be prepared to take
off.
Hubspot provides a library filled with courses perfect for beginners.
I've chosen the best course to start with to ensure you're aware of what steps to take
next; it's called Contextual Marketing.
The Contextual Marketing Certification provides you with the breakdown of viewing your
marketing from a distance and segmenting your target market.
It's as easy as 1, 2, HUBSPOT! Once you finish the Contextual Marketing course,
explore the courses they offer that last anywhere from 30 minutes to 4 hours!
Are there really any excuses to get started after hearing that?
Price: FREE Course (Sign up required & Certification costs extra)
Duration: 1 hour 18 minutes
Link:
Meta Blueprint: Digital Marketing Associate
Facebook Ads are the holy grail of advertising... if you know what you're doing.
To become a vital marketing professional, you must learn to advertise using meta
platforms. Lucky for you, Meta created the step-by-step guide for you!
Meta Blueprint is a library of complete courses that will help you efficiently bring your
business online.
Decide your audience, grab their attention, and set marketing goals using the Meta
Blueprint certification courses. You could start calling yourself a certified professional.
Price: FREE
Duration: 90 minutes
The more certified you are, the better you can help your new clients!
Learn more about marketing certifications that are fit for you by reading our
weekly Your Marketing Certifications blog post! Learn to market the best way.
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